| 2. | Under the above background , this article is referencing to the service marketing and customer satisfaction , and other related theory , taking securities company g branch j as an example , and launching the elaboration and the analysis for service marketing and getting customers satisfaction and their relationships , form the analysis line services marketing based on customer satisfaction in j branch , formulate theory base for the services marketing strategy ; and from above , analysis the situation and ineffectual
出于上述目的,本文从服务营销和顾客满意等相关理论出发,以g证券j营业部为实例,分别分析了在证券公司开展服务营销、获得顾客满意及两者之间的关系,形成在j营业部开展基于顾客满意服务营销活动的分析思路,为具体制定该营业部服务营销策略奠定理论基础;并以该思路为立足点,在对该营业部服务满意调查问卷分析的基础上,针对该部的现状和所存在的问题展开阐述。 |
